BACKGROUND |
Kipper Sauce is a homemade, premium BBQ Sauce created by a connoisseur of all things BBQ. Born in the midwest but inspired by BBQ sauces around the US, Kipper Sauce is a vinegar-based sauce meant to improve the BBQ experience by complimenting the meat - not masking it.
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PROJECT OBJECTIVESThe client's main concern when it came to branding was wanting something that would stand out in the bight and flashy sauce aisle. He wanted to achieve this through a black and white label that let the sauce's distinctive hue speak for itself.
To bring some of himself into the branding, the client wanted a caricature-like figure of himself to represent the brand emulating his most iconic features: his facial hair and glasses. Lastly, it was also important for the client to give homage to Chicago, IL where this sauce was born. |