BACKGROUNDRoo is a chatbot offered by Planned Parenthood aimed at making us all a bit more knowledgeable on sexual health. Roo will confidentially answer all those awkward questions we're too embarrassed to ask someone but really ought to know.
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PROJECT OBJECTIVESThe idea was to create an ad campaign for print and digital ads with a specific message and demographic in mind.
Since Roo would be most effective to the sexually inexperienced, I chose a younger, high-school-aged demographic and really showcased the trustworthiness of Roo. |