BACKGROUND |
PROJECT OBJECTIVES |
The client was a budding real estate agent and asked for a variety of logo treatments before deciding which direction to go in.
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I was tasked with creating a logo that would elicit feelings of security and trustworthiness with a warm, personal touch.
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DESIGN PROCESSI started by finding a number of script and non-script typefaces that embodied warmth and trust to use when designing the logos.
From there, I created a handful of logo's with a range of moods for the client to choose from. Once a logo was selected, we chose purple and gray to convey luxury and sincerity as well as to balance the flower's delicateness. |
Once a logo was selected, we chose purple and gray to convey luxury and sincerity as well as to balance the flower's delicateness.
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